How I Will Help

Every growing business eventually hits a wall where the strategies that launched them are no longer enough to scale them. Pipelines stall, margins erode, and growth flatlines or worse declines.

When that happens, you don't need theoretical consulting or management jargon. You need a commercial operator who has actually built and scaled revenue engines from the inside.

With 25 years of Commercial leadership across TMT, SaaS, and Digital Solutions, I specialise in diagnosing and unblocking stalled commercial operations. Having scaled businesses from start-up to over £15M in recurring revenue and delivered partnership programs that deliver sustainable growth, I don't just advise, I help you implement and execute.

Whether you need to build a highly profitable channel partner network, restructure your direct sales pipeline, introduce video and podcasts to your marketing strategy or deploy a ruthless go-to-market plan, I provide the practical solutions to increase your margins and accelerate your next phase of growth.

1. The Commercial Deep Dive Day (£1,100 Fixed Fee) The fastest way to unblock your business. > This is where I recommend 90% of my clients start. I spend a full day getting deep into the weeds of your operation. We examine your sales pipeline, channel strategy, and margins or anything else that we decide is a priortity. You don't get a theoretical PDF; you get an immediate, actionable execution plan to fix what’s broken straight away.

2. Fractional Commercial Leadership (Retained) Executive execution without the £100k+ corporate overhead. I plug directly into your leadership team on a retained basis (e.g., 2-4 days a month) to drive sales strategy, manage channel partner rollouts, and build your digital market authority over the long term.

3. Project & Turnaround Consultancy Intervention for specific commercial challenges. Whether you are launching a new indirect channel programme, preparing for an impending acquisition, or overhauling a stalled product line, I bring 26 years of hands-on execution to ensure it’s done right the first time.

Sales & Marketing

If your numbers have plateaued, I don't just advise, I fix the structure. From repairing stalled direct sales pipelines and rebuilding commission structures, to architecting highly profitable indirect channel/wholesale partner programs.

Commercial & Growth Strategy

Sales Stagnation & Pipeline Repair: If your numbers have plateaued or the team is struggling to close, I can audit your sales process, refine the pitch, and help get the momentum back.

Channel & Wholesale Architecture: I’ve built partner programs that generated 85% of total revenue. If your channel isn't working, I can fix the structure.

M&A & Due Diligence: Preparing for sale or looking to acquire? I can assist with the commercial due diligence and cultural integration planning.

Public Sector Access: Strategy for breaking into the Education, Health, and Local Gov markets (and navigating the procurement frameworks that come with them).

Sales Training: This isn’t just a case of sitting in a room and going through yet another sales tool or method. I sit down with your team, or individuals, work out what the barriers to closing the sale are, and figure out how to have them firing on all cylinders by the end of the training.

Podcasts & YouTube

Stop creating content no one sees. I help businesses build top-tier YouTube channels and B2B podcasts that actually retain audiences and drive inbound leads. I help you transition from a traditional vendor into a recognised, digital market authority.

Digital & Brand Transformation

Audience Growth (Video & Audio): How to actually start or grow a YouTube channel or Podcast that retains an audience and grows engagement. We can go as far as you need on this, from concept, to actually getting your first videos and podcasts created and published.

Why Video Matters: In an age where video dominates compared to traditional print based marketing, what is your business doing? We will put together a full strategy for getting your business where it needs to be.

Content Strategy & SEO: Stop creating content that no one sees. I can audit your current output and define a data-led roadmap to rank higher on Google and YouTube, driving organic traffic. This is not SEO optimisation but creating content that Google knows people are searching for, and ranks highly because of it.

Mergers & Acquisitions

Acquisition & Exit Readiness

There is little point buying a new addition to your company if you are not ready to start maximising that return from day one, that’s not just about CRM integration, it’s about culture and so much more. The same applies for anyone looking to purchase you. You need to prepare much more than an IM and management accounts. I’m here to help you do that.

Exit Readiness & Commercial Fine Tuning

Before you go to market, I help businesses tighten their unit economics, lock in contract retention, and build the bulletproof commercial data required to maximise your valuation multiples.

  1. Commercial Due Diligence (Acquiring): Don't just buy a balance sheet or contracts; know exactly what you are inheriting. I look under the hood of your target company's sales pipeline, customers, partner network, and CRM to ensure you aren't buying a leaky bucket or churn-risk customers.

  2. Post-Merger Integration (Post-Acquisition): You’ve bought a new company, but now the real work begins. I specialise in aligning disparate sales teams, company values, merging CRM data, and unifying channel partner programs to ensure the acquisition actually delivers the promised ROI quickly and culturally.

  3. Strategic Target Mapping: Leveraging decades in the TMT and EdTech sectors, I help businesses identify and approach the right acquisition targets that offer expansion opportunities, market dominance, synergistic tech stacks, or high-value cross-selling opportunities.

And That’s Just The Start!

Executive Leadership & Strategic Growth

  • Fractional CRO / MD Leadership: High-level commercial execution without the full-time executive overhead.

  • Board Advisory & Strategy: Independent, experienced counsel for navigating scale-up hurdles or market pivots.

  • Public Sector & EdTech Penetration: Navigating complex procurement frameworks to win multi-year public contracts.

  • Business Model Pivoting: Transitioning from legacy transactional sales to high-retention recurring revenue (ARR) models.

  • Supplier Renegotiation: Ruthless margin protection and contract renegotiation to immediately improve bottom-line EBITDA.

Sales Architecture & Revenue Scaling

  • B2B Pipeline Architecture: Unblocking stalled sales funnels and building predictable, data-driven revenue engines.

  • C-Suite Deal Mentoring: Lead-by-example pitch coaching for your sales team to help them close six- and seven-figure enterprise contracts.

  • CRM Hygiene & Implementation: Turning messy CRMs (Salesforce/HubSpot) into single sources of commercial truth.

  • Pricing Strategy: Auditing and restructuring your SaaS or service pricing to stop leaving money on the table

  • Sales Team Structuring & KPIs: Designing commission structures and KPIs that actually align with company growth goals.

Marketing & Digital Media

  • Video Strategy: Developing strategies of the use of video for customer engagement, on company website, YouTube and other social media

  • YouTube Ecosystems: YouTube channel creation, including video development and niche placement.

  • Business Podcasting: Launching and scaling your company podcast - market and segment analysis

  • Go To Market Strategy: Developing aggressive Go-To-Market plans for new product launches or entering competitive territories.

  • Brand Positioning & Messaging: Stripping away technical jargon to refine your value proposition for C-suite (or relevant) decision-makers.

  • Knowledge Base: An customer, educated on your product, is far more likely to buy, than compare you to others on things such as price.

Channel & Partnership Development

  • Channel Program Design: Architecting highly profitable, low-friction reseller and wholesale programs from scratch.

  • VAR / MSP Recruitment: Identifying, pitching, and onboarding top-tier Value Added Resellers and Managed Service Providers.

  • Partner Incentive Alignment: Restructuring commission and rebate models to motivate partners to sell your high-margin products.

  • Channel Conflict Resolution: Fixing the friction between your direct sales teams and your external partner network.

Product & Tech Commercialisation

  • SaaS Go-To-Market (GTM): Taking software products from theoretical concepts to mass-market commercial adoption.

  • Telecoms & ISP Product Launches: Specialised GTM strategy for connectivity, dark fibre, and infrastructure services.

  • Security & Safeguarding Positioning: Shifting your product pitch from "technical features" to "compliance and risk mitigation."

  • Legacy Tech Stack Audits: Identifying bloated, outdated internal systems and roadmapping a leaner SaaS alternative.

Digital Transformation & Practical AI

  • AI Workflow Automation: Implementing practical AI tools to reduce admin heavy-lifting and speed up your sales cycles.

  • Data-Driven Forecasting: Using AI and analytics to turn raw sales spreadsheets into actionable board-level intelligence.

  • Corporate YouTube Strategy: Building a video-first marketing engine that actually retains viewers and drives inbound leads.

  • B2B Podcast Launch & Scaling: Establishing niche authority and scaling audio audiences to the top 5% globally.

  • Content SEO & Organic Traffic: Data-led content roadmaps to ensure your brand ranks for the search terms your buyers are actually using.

  • Brand Monetisation: Structuring and negotiating high-value sponsorship and affiliate deals for digital media assets.

  • Digital Community Building: Transitioning passive customers into an engaged, loyal digital ecosystem.

If what you are looking for is not listed, get in touch, If I can help, I will, and if I can’t I will know someone who can.